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Disney-ABC announced they will start making full-length episodes of primetime shows available on AOL video, from next week on. In the same week NBC Universal announced their users will be allowed to download shows up to a week after their original broadcast.

Users won’t have to pay a dime, as the service will be paid for by advertisements in the videostream. Nevertheless, setting content free like this is unheard of, and is a sure sign the old media are beginning to see the new media less as a threat, and more as a business opportunity.

ABC will embed a broadband player on AOL, co-branded "ABC.com on AOL". Beta-testing for NBC's "NBC Direct" will begin in October. Both NBC and ABC acknowledge the fact viewers still prefer watching high quality, produced entertainment, but also want to be more in control when and where they can watch it. By making their top content electronically available the best of both worlds are combined.

The Internet, as a medium, instead of being a controlfree zone where hijacked content gets swapped around freely, can also be an extension for content distribution. People won’t mind watching advertisements if it means they can watch their favourite shows when and where they want. Suddenly the Internet is no longer the enemy.

NBC shows further intent to shift more towards new media, by partnering up with News Corp. to form a video distribution network for premium content. Plans for the future include enhancements such as high-resolution versions of programming, download-to-own and subscription models.

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