Actualaffiliate.com - affiliate marketing news, tools & tips

Affiliate marketing isn’t new, yet new parties continue to join the game. The latest developments in Affiliate Marketing get featured at the Affiliate Summit in Miami. For the first time Google was also present at the conference.

Affiliate Summit is a conference and networking event on Affiliate Marketing similar to Adtech. Topics traditionally are buying and optimizing for search engines, result driven online advertising and Affiliate Marketing.

Affiliate Summit is finding a second breath. Before the internet crisis of ’99, it was mainly Referit who organised Affiliate Marketing conferences, but attention to it dwindled. After a couple of silent years interest in Affiliate Marketing is picking up again. What’s the most important difference to last year ?

More Niche Networks

This year saw the breakthrough of specialised networks. Next to Cj.com and Linkshare.com there now exist networks who have an entirely particular focus. In the US a lot of energy is invested in attracting and pro-actively dealing with Affiliates, and new networks continue to sprout. Onenetwerkdirect, Adknowledge, Shareasale and Azoogle are just a few of the recent joiners. Even though affiliate Marketing is already eight years in the making, new parties continue to emerge.

( and more Google)

Unlike previous years, Google was present this time. As they make 50 % of their money from Affiliate Marketing, their presence is considered long overdue. With a demonstration of the new Google CPA model, it is clear the future of Google will be colored more action and less click.

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