Actualaffiliate.com - affiliate marketing news, tools & tips

Since forever, Linkshare affiliates had issues with expired promotions and coupons. Many links have expiration dates listed, but are a year or more past that date. Many don’t have expiration dates listed, but are no longer valid when tested. So Linkshare added a new feature:

CREATIVE START AND END DATE FATURE

To help you manage Merchant links and give you greater insight into special campaigns and promotions, LinkShare has implemented a start and end date for all Merchant creative including text, banner, and individual links.

That’s great, unfortunately, all they did was adding a default start and end date to every link in Linkshare saying : Valid between 27-feb-2007 - 01-Mar-2012. Now even the obviously expired links who have an expiration date listed, show they are still valid until 2012.

How is this improving anything? Is this helping affiliates ? No is doesn’t. It’s still up to the affilate to track expiration dates, and remove expired links.

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