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Affiliate Marketing Tool Review #02: AxROI Optimize advertising ROI |
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Affiliate Marketing Tools -
Search Engine Marketing Tools
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Written by Bruno Delepierre
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Saturday, 08 April 2006 |
 | ° Axandra's Marketing ROI Optimizer (AxROI) monitors the effectiveness of your different online advertising investments ° You can monitor and analyze your pay per click ads, banner adverts, text link ads and even non-paid search engine rankings ° AxROI enables you to identify which advertising campaigns convert and which ones don't |
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 AxROI Screenshots
click screenshots to enlarge | | | AxRoi Main Page | AxRoi PPC Stats Page | AxRoi PPC Detail Page |
AxROI Features
- Possibility to monitor different types of ads: PPC ads, banner ads, newsletter ads, text link ads, print ads with URLs, paid and unpaid search engine listings
- Ability to track results of pay per click (PPC) campaigns such as Google AdWords, Overture/Yahoo, Miva and all other PPC services
- Track various kinds of actions: purchases, form completions, downloads, newsletter subscriptions, sign-ups, catalogue and brochure requests...
- Unlimited number of ads and ad campaigns
- Possibility to track ad campaigns for multiple web sites
- Track conversions, keywords and visitor statistics
- Get information about clicks, sales, ad spending, cost-per-click, conversion rate, and return on investment (ROI) from all of your web site's search engine activity
- Find successful keywords in the natural search engine listings
- Comparison of conversion rates per landing page
- More than 200 different search engines from 35 countries standard included. Easy addition of other search engines and/or coun tries.
- Integration with 99.9% of all shopping carts
- Out of the box installation - no custom programming required - Full PHP source code included
- Available in two languages: English and German
- Email-notification when a conversion has been generated
- Filter and extract report data by date and print these reports
- Export function present to report data as CSV file. With this file you can then import this data into MS Excel and other spreadsheet and database programs.
- Detect PPC click fraud and suspicious clicks by finding keywords with unusual click activity and low conversion rates
- Works from your web browser
- Find out the most profitable versions of marketing texts and web pages by performing A/B split tests
AxROI Advantages- Easy to use ROI tracking software
- Affordable and no recurring costs
- Accurate tracking and reporting (AxROI does not use third party cookies but first party cookies instead)
- Complete coverage of ad types that can be monitored. Extremely useful when you are into PPC keyword buying.
- Free unlimited updates for new versions
- Faster than external tracking services
- Software package which does not share your info with a third party (as opposed to other ROI tracking tools)
- Good E-mail Support
AxROI Disadvantages- Some basic code changes are required (insertion of HTML snippet in your pages)
- Need to buy additional licenses if you want to use the software on multiple servers (although you can monitor all your web sites that are on other servers from one server)
How ROI helps you as an affiliate- If you're an affiliate who spends money on promoting your site online, you will save money with this tool: with AxROI you will weed out ineffective and costly campaigns
- You optimize your marketing budget: attracting visitors will cost you less
- Locate existing ad campaigns that increase your profits
- You can find the organic search engine listings that work best for you
System Requirements for AxROI- Axandra's Marketing ROI Optimizer (AxROI) runs on your web server.
- Your server must have PHP and MySQL (this are two basic features of almost all hosts)
- You must be able to alter the code of your web pages (you must copy/paste a HTML snippet)
Free AxROI Trial - Absent: 30 days - not 100% satisfied, no questions asked - refund possibility
Actualaffiliate Rating of AxROI- Tracking your ROI is often neglected by a lot of affiliates. AxROI offers you a solid solution to take care of this. We have tried the software ourselves and we must admit that it has significantly increased the effectiveness of our ad spending. The software is easy to use and worth the while if you advertise your site on a regular basis.
- This software is also quite useful for online marketing agencies that need to administer multiple accounts. If you are an affiliate and only advertise your site occasionally, then this tool is not quite useful but not a 'must have' for your online ventures.
- Rating:
How Much does AxROI Cost User Comments & Recommendations for AxROI  Visit the AxROI Website >> |
