| Tip #27: Twitter Marketing |
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| Sunday, 06 July 2008 | ||||
When you log in to Twitter it looks very much like a blog filled with posts written by your contacts telling in maximum 140 characters what they’re doing. Not only people you know can follow your activities. Using the search function people can scan the so called Tweets for information. They might be searching for a person, or for some human feedback on a piece of information. When someone likes what you’re writing, they can follow you, and like this get to see your updates. They are now subscribed to your Tweets, and everything you write will show up on their Twitter page. When you follow someone yourself, you become a friend. The difference between a friend and a follower is that a friend is someone you’re listening to, while a follower is someone listening to you. The possibility exists to use Twitter as a way to drive traffic to your websites. You can add links to your Tweets, so if you market your URL around some well chosen keywords people searching for information in the Tweets will start showing up on your website. The thing is, Twitter thrives on authenticity and discussion. People engage in conversations privately and publically on Twitter, and unilateral marketing messages will not easily gain you much trust or respect. There is supposed to be a rule that you need to talk about other people at least as much as about yourself. Twitter is personal, so it’s best to build a personal brand. Next to finding out how many oranges your friends are eating, Twitter can of course be put to further use to build buzz, increase awareness about anything, build a consensus in a group of people and so on. It will let you interact with your public directly, and gives you a potential audience of millions. Twitter comes with several free clients and plugins that will increase it’s possibilities. Twitterfeed connects your blog to your Twitter page. When you update your blog, a Tweet about the update gets generated, and will show up on the Twitter pages of all your followers. Next to Twitterfeed a powerful client is Twhirl. This client will let you manage multiple Twitter accounts, which is preferable, as you may have a professional and a personal account. It let’s you shorten (and cloak) your URL’s, so you can get more other info in your Tweets. It allows you to privately interact with people, and search through the Tweets. It also cross-publishes your Tweets to similar but smaller services Pownce and Jaiku, which will increase your exposure. Links: |
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| Last Updated ( Tuesday, 08 July 2008 ) | ||||
