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A changing economy means offers work better at different times. This even means some offers actually work better when the economy slows down.

A slowing down economy triggers a price rise, or at least a decrease of the purchase power. When times are financially uncertain, people try to spend as less money as possible, so when you are helping to sell products or services you’d logically expect to see your returns decrease as well.

When you’re affiliate marketing, you’re not necessarily just selling one product or one type of products. An affiliate marketer has the ability to promote different offers, some of which will start performing better, especially when regular sales offers start dwindling away.

These recession-proof offers are products or services that people use regardless of their level of income, or that are related to improving their economic status. Examples are easy to find : during a recession more people will be looking for jobs and education to improve their situation.

Online and offline training programs, job sites and job referral are typical offers that can expect increased interest when the economy starts slowing down. But there also exist specialised niche offers such as tutorials that will teach people how to write the perfect resume.

Look for the right balance between programs that perform well in a healthy economy and programs that start doing better when the economy slumps. If you find it, the income of the latter will help make up for the losses of the former as soon as things start to break down economically.