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2. Comparing Merchants

Although what the merchant has to offer is key to your business, it is a good idea to compare the offerings of merchants with which you are affiliated, and to test how successful merchant products are selling.

If you discover that another product is generating more leads than the product you have listed as your main focus on your website, it makes sense to switch their focus. Once you make this switch, it is a good idea to continue to monitor your leads. You may need to switch the focus of your website as the focus of your customers changes.

Hopefully, this continuous effort of testing your merchant links doesn’t seem like a tiresome task. It is one task that can directly affect your profits. A good tool to make your life easier is Afftrack You can use Afftrack to compare results & stats of multiple campaigns.

When comparing merchants you may feel tempted to ignore actual conversions and consider commission rates instead. A merchant who offers a high commission rate may not generate the number of conversions to justify you making the merchant product the focus of your website.

3. Monitoring Page Layout

Once you have compared merchants and have made your best option the main focus of your website, you want to make sure that you are promoting the products accurately. You don’t want to create one layout and stick to that layout forever.

Studies show that even making insignificant changes to your website, such as adding more detailed text, can result in more profits.

Knowing what layout will result in more conversions is almost impossible, but reviewing your page statistics and continuing to try different layouts will increase your chances of more conversions. Keep in mind that you don’t want to make changes too often; this too can negatively affect commissions.

A good rule of thumb is to evaluate your page statistics and make appropriate changes to your website at least once a month.