Actualaffiliate.com - affiliate marketing news, tools & tips

Any self-respecting website uses e-mail to stay in contact with its users. People most of the time aren’t inclined to make use of an offer the first time they come looking on a site. But a trusting relationship with your users will drastically increase the chance people will try out your offers. The best tool to create and nurture such a relationship is an e-mail autoresponder.

An autoresponder is a piece of software that manages the e-mail and other contact info of people who e-mail your site, for example when they sign up for your newsletter. It is also an e-mailer, and is able to send one or a series of automated replies. A decent autoresponder allows you to customise the messages with the variables it takes from the registration information. This makes the e-mails more personal, and tightens you and your recipients’ relationship.

These contacts are much more important than the people that just visit your site from day to day. People who make the effort to actually contact you by e-mail or allow you to contact them are obviously people who are interested in what you have to offer. Having manageable information on people will also allow you to specifically target offers, which again will get you more results.

Autoresponders will also save you lots of time. Even if your site is only semi-popular, even a subscription a day will quickly build a list that’s difficult to manage by hand. Autoresponders can answer questions about as much topics as you care to invent variables for on your contact pages. Typically an autoresponder can answer FAQ’s, send details about products and services, ensure customer satisfaction and manage your newsletter.

When choosing an autoresponder, make sure these features are included :

• Unlimited subscribers
• Unlimited e-mails
• Unlimited campaigns
• A contact form generator
• The possibility to send e-mails to everyone at any time
• Attachments allowed
• Analytics ( to be able to see what works)
• Double opt-in ( Subscribers are sent a link that will confirm the subscription when clicked. This will protect you from accusations of spam. )
• Opt-out

There are free autoresponders available, but as a paid one isn’t particularly expensive, and will work for you forever, we recommend paying for one to relieve you from hassles like third party ads and slow connection speeds to the service. In our Actualaffiliate Tools Section you can find reviews of the most popular autoresponder software available. Get informed and get e-mailing !