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One of the most important decisions about your website is choosing for which keywords you’re going to optimize. In this article we listed the top 5 things to consider, taking into account the ways search engine algorithms measure relevancy of the keywords in your content.

Web Site Theme

All your keywords should relate to the theme of your website. If you have several sections on your site with different themes, choose keywords for each section (or even page) separately, and also use the section’s separate URL to optimize. Search engines rank sites that have keyword and content continuity higher.

Site Goal

Think about what the exact goal of the site is. It shouldn’t be just getting as much traffic as possible. You might want to create a stronger brand, increase sales, get more registered users to send e-mails to, simply share information … Choose keywords based on these activities.

For attracting newsletter subscribers this might be ‘stay up to date’, for selling t-shirts this could be ‘t-shirt shop’, for letting the world know about your spoon collection, it’s ‘collecting’. The nature of your keywords will score visits that are different in nature. Ideally, the nature of the visit resembles the goal of your site.

Target Audience

Similar to the goal of your site, your keywords should reflect the audience you want to appeal to. Keywords chosen on goal and target audience can be the same in many cases of course. Think about possibilities to separate the people you think will visit your site. A business site may use the specific jargon to attract to people in that industry.

Your target audience keywords might be further selected on geographical location, sex, age and so on. Also be aware different people use different words for the same thing. This can also be helpful to separate further between visitors.

Be specific

Instead of being as broad as possible to attract more visitors, you should actually be as specific as possible, to highten the quality of your visits. Find your niche and work it. It’s better to be king of your niche(s), than to be lost in your topic’s crowd.

Keywords that are general are too competitive. Words can also have several meanings, so make sure your keywords say what you want them to mean.

Traffic Volume

Of course it’s pointless to use keywords that generate no traffic at all. But only after taking into account the previous tips, you should start considering traffic volume when choosing keywords. This means traffic volume should be only be used as a tool to compare already chosen keywords.

Conclusion :

Keywords are tricky business. These five tips are directly derived from the most successful sites.

Target keywords that as few people as possible use, for as many separate themes you can find that exist on your site, aimed at the exact audience you want to appeal to, that ideally will help you get your site closer to it’s goal, all this supported by unique, relevant and regularly updated content throughout the site, and, theoretically, you should become one of them.