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This is the second part of our article on things not to do if you want to be e-marketing succesfully.

5. Don’t Be Afraid Of Trust

Website visitors have gigantic built-in detection devices for things that tell them the site they are visiting should be skipped ASAP. The best way to tell people you can’t be trusted is by not providing any contact information : no contact names, no telephone numbers, and no mailing address. It’s a sure sign that whenever a problem arises from a website transaction, you won't look after it.

Your website must be designed to build trust and foster a relationship, not scare people away.

6. Don’t Give Web Visitors Too Many Stumbling Blocks

Stumbling blocks are things like making people go through the complete order processing system in order to find out how much something costs. Or only telling them they should register as a client after they have completed a lengthy product selection. Providing good natured, extensive and all-options-open information before a smooth processing system is the only thing that works.

7. Don’t Give Too Many Fill-In Forms

If you attract your visitors with special offers or free stuff and then demand that they fill-out complex forms or questionnaires before you give them access to what they came for, you will lose a lot of people you attracted. And your next email promotion will end up in the trash.
Don’t make people go through surveys in the process of making a business transaction either.

8. Don’t make your Page Layouts Incomprehensible

Navigation should be consistent and page layout should be easy to oversee in order for information to be well organized. It helps visitors find what they're looking for. An efficient system is a pleasant and rewarding experience. Don’t rely too much on technology, databases, and search engine optimization. Coherent organization and articulate presentation lead to a memorable, rewarding experience. Something people like to recommend, and use again theirselves.

9. Don’t Give Web Too Many Confusing Instructions

Use normal language when describing a product or when giving instructions. If the explanations of how your product or service works are incoherent, people get frustrated.